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Saturday, April 8 • 1:40pm - 2:55pm
Adorno Was Right and Why It Matters for Organizing Communications Strategy

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Most people think of critical theory as daunting - or often useless - jargon. But we've been using key insights from Frankfurt School critical theory for years not only in education and analysis of the political conditions but fundamentally in shaping how we understand audiences, communications, and strategy. How we can think of critical theory not as a paralyzing agent but as a way of understanding ideology and even psychology to effect better communication and publicity strategies? How can can we do this without losing sight of the important - and necessary - ways critical theory teaches us to be cognizant of our instrumental thinking? In this session, we will answer these questions and look at conrete examples of putting critical theory to work for you and also to work on you. 


Speakers
avatar for Ajay Chaudrey

Ajay Chaudrey

Ajay Singh Chaudhary is the executive director of the Brooklyn Institute for Social Research and a core faculty member specializing in social and political theory. He has written for The Guardian, The Los Angeles Review of Books, Quartz, Social Text, Dialectical Anthropology, The... Read More →
avatar for Audrey Nicolaides

Audrey Nicolaides

Audrey Nicolaides is a social and political theorist dedicated to public facing scholarship and nonprofit education work. Her research focuses on nationalism and supranationalism in France, Germany, and the European Union. Other interests include critical theory, history, geography... Read More →


Saturday April 8, 2017 1:40pm - 2:55pm
19C

Attendees (17)